No fancy name for this one – it’s exactly what it says on the tin. What began in the 1880’s as a simple scorecard with players’ names and positions has evolved into the modern matchday programme. It is still a decent source of revenue for some clubs (and printing them was required by the English Football League until 2018) but has also become a famously niche area of sporting memorabilia.
The traditional matchday ritual of a pie, a pint and a programme is still a possibility at many grounds (if you allow for variations like Forest Green Rovers’ delicious vegan Q Pie!) but paper shortages in the forties and fifties limited the size of post-war programmes. Certainly they are a far cry from today’s glossy, advert laden magazines. And, as one might imagine, the rarer the programme the more likely it is to command a high price.
Programmes which attract the strongest interest are still ones from the various FA or World Cup Finals. A record £35,250 was paid for the 1882 FA Cup final between Old Etonians and Blackburn Rovers. A programme from Manchester United’s first FA Cup victory in 1909 realised £16,000 the same year. Original price: one penny. But print run anomalies and the significance of the occasion (such as Manchester United’s first game after the Munich Air Disaster and featuring a blank team sheet) can make a huge difference to the price.