While Hogmanay may be a bigger deal in Scotland, the New Year is even more important in two other countries where it’s still marked by a flood of traditional mail in the form of postcards: Japan and Russia.
Last year in Japan for example, two billion New Year’s greeting postcards were sent, an average of 15 for every person in the country. These nenga-hagaki are generally seen as a way of expressing gratitude for all those who have helped you over the past year – hence why it’s so hard to leave any friends or family out! It’s considered a bit rude not to reciprocate the gesture so you can see why people try to cover all the bases.
In Russia, of course, Christmas was banned as a religious holiday from 1929 along with Christmas trees. In 1935 though, (with Stalin’s blessing), they became ‘New Year Trees’ as an alternative celebration when Grandfather Frost brings presents to children. New Year remains the principal holiday celebration in Russia to this day with Christmas a relatively minor affair on January 7th – in line with the Russian Orthodox calendar.
Almost inevitably, the most common theme of Soviet new year postcards is a cosy view of the Kremlin. Some reference Communist achievements in the space race to help Grandfather Frost on his rounds while lots of the more colourful ones are playful depiction of rosy cheeked children or comic hares, the traditional animal of the Russian New Year.
Our final words of the year are just to say a huge thank you to all of the Market’s traders, visitors and supporters who have helped make the best of an extremely trying year. We’ll be back just as soon as we can. Happy New Year to you all!