…And in this case, we mean the desire to show off – not just what we own – but the fact that we can afford it!
‘Conspicuous consumption’ has long been a popular way to assert one’s success in life, if only by the rather tawdry yardstick of money. The child with the new phone, the youth with their flash trainers, yuppies with designer dogs and the middle aged man with the sports car, these cliches have equivalents from every previous era.
While still expensive, wrist watches became were quite common by the time of the Great War. Many were repurposed from old pocket watches so tend to be quite prominent – although that’s no bad thing when you want to show off! These photographic portraits from the time show the sitters in poses which allow them to do just that.