“Ephemera (n) items of collectible memorabilia, typically written or printed ones, that were originally expected to have only short-term usefulness or popularity”. As any baseball card or pulp fiction collector will tell you, those expectations were sometimes very wrong indeed and the market for newspapers, advertisements, football programmes, tickets, mail order catalogues etc. is alive and well. Take this full season’s worth of home programmes from Chelsea’s 1972-1973 season for example. Let’s just say that you won’t get them for 5p each in 2019! The original prices of classic paperback fiction by Zane Grey, Ian Fleming or Edgar Wallace have also risen considerably.
John Barrett is one of the market’s veteran ephemera dealers and his stall is a fantastic snapshot of just how varied this field is. He has a particular love of press photography of the 1930’s and 40’s but keeps track of a wide range of printed material. So what should we be keeping hold of today as a potential windfall for our grandchildren? “Anything and everything” says John, “it’s almost impossible to predict. Although I should think that there will certainly be a strong market for women’s football programmes as the sport continues to grow”.
You heard it here first.