The Instagram of Yesteryear


Easy, effective, instant global communication is something we now take for granted thanks to email, WhatsApp and all the other platforms available to us. It was different just thirty years ago and it was unimagineable during the Great War. At a time of national crisis with hundreds of thousands of people displaced because of military commitments, the postal service played a vital role in keeping families in touch and maintaining morale among servicemen and women. Receiving a postcard nowadays is always welcome but its receipt was generally greeted with far more joy a hundred years ago.

This series of cards was sent by John Moorcroft to his wife in Epsom. The fronts show a variety of aircraft used by the RFC in whose service he was employed at Aldershot. On the back he writes to tell her of impending leave and the train he plans to take. Happily, he survived the war but for some families a simple postcard was the last message they ever had from a loved one.

Deltiology, as postcard collecting is known, is now the third most popular collecting hobby in the world (after stamps and money). 1989-1919 is regarded as the Golden Age when picture postcards were extremely popular but collections can be centred on any period, theme or location.

Whether you’re wondering if it’s for you or you’re a seasoned deltiologist, there’s sure to be something interesting to discover at Charing Cross Collectors Market this Saturday.

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